NEW YORK — In the world of tennis, Andre Agassi is a special sort of champion, having beaten the odds — as well as a long list of opponents — at the ripe old age of 32, while becoming one of the most enduring superstars in the history of professional sports.

Perhaps it wasn’t completely a surprise, then, when The Estée Lauder Cos. announced Thursday that the resilient superstar has become the spokesman for a new fragrance from Aramis, the venerable brand that created the prestige men’s category in the U.S. in 1964, but has subsequently taken a backseat to a number of fashion-driven rivals.

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