NEW YORK — Elizabeth Arden is getting ready to give the industry some lip this fall.
That's when the company is adding its newest lipstick line, Ceramide Plump Perfect Lipstick, which brings the brand's iconic Ceramide Plump Perfect franchise into color for the first time.
"We want people to be reminded of the ceramide technology we offer, which was way ahead of its time, and we see strong potential for the marriage of color and skin care benefits in lipsticks," said Elizabeth Park, executive vice president of global marketing and general manager for Elizabeth Arden U.S.
The lipstick's key technology is the proprietary Ceramide Triple Complex, an ingredient that is included in all of Arden's Plump Perfect products — which is said to retexturize and strengthen the skin's appearance. "Ceramide 1 maintains the skin's natural moisture barrier, Ceramide 3 moisturizes and soothes skin and Ceramide 6 gently exfoliates skin to make the lips smooth," said Bonnie Beer, director of global color cosmetics marketing for Elizabeth Arden. As well, the formula includes Maxi-Lip, intended to plump lip volume and tone down the appearance of lines around the lips. Tahitian Gardenia extract is included to help moisturize, and vitamins A, C and E offer antioxidant benefits, said Beer.
Twelve shades will be included in the new range, each $21.50. "That's more in line with our Ceramides pricing," noted Park, adding that other Arden lipsticks are in the $18.50 range.
The product also kicks off new lipstick packaging for Arden — a champagne-hued tube and cap with gold accents. The target user is expected to be a woman 25-plus.
The Ceramide Plump Perfect Lipstick line will be on counter in September in about 1,500 department and specialty store doors in the U.S.
National advertising, featuring Catherine Zeta-Jones, will break in October fashion, beauty and lifestyle magazines. Both single-page ads and spreads are planned. Arden is also planning to do about 80,000 deluxe samples, which will include four shades of the new lipstick in a palette format. As well, a new counter unit will display all of the Ceramides products together — including masks, souffles and skin creams — as the lipsticks launch.While neither executive would comment on projected sales or advertising spending, industry sources estimate that the Ceramide Plump Perfect Lipstick line will do about $20 million at retail globally in its first year on counter, with about $10 million of that figure expected from the U.S. Sources estimate that about $6 million will be spent on advertising and promotion for the entire Ceramides franchise in that time frame.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye