LOS ANGELES — Arden B. is set to unveil Luxe, a higher-end line, in the chain’s 100 stores this summer as an effort to broaden its reach to customers.
In July, the contemporary division of Foothill Ranch, Calif.-based Wet Seal Inc. will introduce the line, featuring domestically produced finer yarns, heavier gauge cashmere-wool blends and European fabrics. Prices are 25 to 40 percent higher than Arden B.’s traditional tags, which range from $45 to $68 for tops and $68 to $118 for bottoms.
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