NEW YORK — Elizabeth Arden is planning a little face time this summer, with significant new introductions coming in both color cosmetics and skin care.
Color Intrigue, the brand’s new lipstick lineup, includes 24 shades broken down into five color families — reds, corals, neutrals, pinks and plums —?in both cream and pearlized formulas, noted Lisa Mataro, vice president of marketing for Elizabeth Arden. Color Intrigue also introduces new lipstick packaging for Arden — a black case with a smoky overlay with the Arden name seemingly floating inside. The square packaging, designed by Ricardo Gambaccini, features rounded edges and gold accents, while the outer packaging is black with an overprinted pattern of Arden’s red door logo. The interior of the lipstick carton is a pop of crimson.
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