Ten years ago in July, two mega institutions were on course to collide in what would have been an unthinkable scheduling catastrophe. So, rather than go tête-à-tête with the World Cup finals then slated for Paris, the Chambre Syndicale rescheduled the haute collections. In a land where fashion is ingrained in the national psyche, and haute couture revered as high art, its gatekeepers realized that sometimes, something's got to give.
Obviously, you know where this is going. Here we are again, and while the rest of America will spend Super Bowl Sunday just as the lords of leisure intended, in a sports bar or at home in front of a shiny new HDTV possibly purchased just for this occasion, we fashion people will be on the front end of a very long show circuit. It's not enough that, given various seasonal vicissitudes, we're likely to miss or mess up Martin Luther King Jr. Day, President's Day (sounds silly, but a biggie for families), the Fourth of July and the particularly grating Labor Day, all for the greater good of the collections. Must we lose out as well on Super Bowl Sunday?
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"