The Giorgio Armani brand has become a beauty powerhouse, particularly in men's fragrances. But the designer's youthful, trendier label, Emporio Armani, has been another story. Now Armani's licensee, L'Oréal, intends to put Emporio on the fragrance map in September with the launch of its new Diamonds women's scent, with a boost by Beyoncé Knowles, who will sing "Diamonds Are a Girl's Best Friend" in a TV spot.
L'Oréal is shooting for a top-five global ranking. While L'Oréal does not break out figures, that high a ranking would require a global retail volume of 150 million euros, or $201 million, for the first full 12-month period.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)