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MILAN — Luxury travel is Giorgio Armani’s bag — literally.
As part of a new focus around luxury lifestyle products, the Italian designer on Thursday launched his Luxury Traveller Collection of men’s and women’s handcrafted luggage.
The three-piece women’s set includes a travel bag, suitcase and vanity case, all in patent crocodile skin in a variety of colors, while for men, there are three sizes of suitcases and doctor’s bags, all in matching printed black or dark or tobacco brown calfskin, with smooth napa interiors.
“Today’s luxury travelers want the experience to be as special and memorable as possible, and this extends to the style in which they travel,” Armani said.
“Like the travelers in bygone eras, who would load their matching sets of luggage onto trains and steamships for glamorous adventures in far-off places, today’s globetrotters want to be accompanied by luggage that suits their elegant and discerning taste.”
Armani is hoping to tap some of the 69 percent of luxury consumers worldwide who reported a keen interest in travel, according to a report last year by the Consumer Research Center of The Conference Board.
The collection will be available exclusively in Giorgio Armani boutiques worldwide from July.