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Armani Picks Beyonce for Next Fragrance Campaign

Milan— Giorgio Armani announced Thursday that Beyonce Knowles will be the face –—and the voice—of his next women’s fragrance, called Emporio Armani Diamonds, due out in the fall. <BR><BR>The singer will appear in both...

Milan— Giorgio Armani announced Thursday that Beyonce Knowles will be the face –—and the voice—of his next women’s fragrance, called Emporio Armani Diamonds, due out in the fall.

The singer will appear in both print and TV advertising and will sing her own rendition of a classic American song, according to sources close to the project.

Armani’s beauty licensee, L’Oreal, is apparently betting heavily on this launch, especially as a vehicle to refocus the Emporio fragrance business in the U.S.


For complete coverage, see tomorrow’s issue of WWD.