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Armani, Saks Strike Gold With McGrath

NEW YORK — Makeup consultant Pat McGrath reportedly broke a store sales record during a public appearance for the Giorgio Armani color line at Saks Fifth Avenue’s Manhattan flagship last week, ringing up $60,000, according to industry...

NEW YORK — Makeup consultant Pat McGrath reportedly broke a store sales record during a public appearance for the Giorgio Armani color line at Saks Fifth Avenue’s Manhattan flagship last week, ringing up $60,000, according to industry sources, a 10.2 percent increase over the same two-day event last year. Neither L’Oréal USA, which holds the Armani beauty license, nor Saks executives would comment on sales figures.

Beginning last Friday, McGrath and her team consulted an estimated 600 clients adjacent to the Armani counter on Saks’ main floor over two days.