NEW YORK — Parfums Giorgio Armani hopes that the upcoming U.S. launch of its newest scent, Sensi, will broaden the foothold the fragrance made in Europe last fall.

Sensi will be introduced in the U.S. in April and executives at L’Oréal USA, the designer’s U.S. beauty licensee, hope that the launch will give Armani some prominence in the women’s category. The company is aiming for the top 10 in the U.S. women’s market. According to industry estimates, achieving that goal would require generating $40 million in retail sales for the first 12 months.

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