MILAN — There’s more to the Torino 2006 Winter Olympics than snow and newly remodeled palazzos.
Giorgio Armani will help give the worldwide event a fashionable edge by outfitting 30 athletes and the commentators for NBC. He also will design the dress for the Italian actress, whose name is still under wraps, who will symbolically assist in the raising of the Italian flag the night of the opening ceremony on Feb. 10. Details on the clothes are still tucked away in Armani’s design studio.
Honored by the presence of Carlo Azeglio Ciampi, Italy’s President of the Republic, the flag raising is expected to be one of the most striking moments of the ceremony, which will be held at the city’s new Olympic Stadium.
“I am extremely grateful to the organizers of this event for choosing me to represent an aspect of Italy, Italy as a source of beauty,” said Armani in a statement. “Sport is an enthusiasm that, like music, brings people together.”
True to his penchant for sports and staying fit, the designer will represent Italy as one of the bearers during the torch run in Milan on its way to Turin. He will march down the central streets of Milan on Jan. 29.
“I was so nervous when they asked because I wasn’t sure if I could march the full 400 meters,” said Armani. “But since I train every day, I simply couldn’t turn down such a good opportunity.”
This story first appeared in the January 12, 2006 issue of WWD. Subscribe Today.