MILAN — In the latest step to diversify his product offering, Giorgio Armani has signed a licensing agreement with Austrian manufacturer Wolford AG for a line of hosiery and bodysuits, due to bow for fall.

“Although we have had a limited collection of hosiery in the past, this is a category where our customers, both at wholesale and retail, increasingly look to us for a comprehensive product line,” said Armani, president and chairman of the Armani Group, in a statement. The designer said he had selected Wolford for its “product innovation, manufacturing excellence and international distribution network.”

Wolford will produce and distribute the collections to about 200 doors around the world, ranging from Giorgio Armani and Armani Collezioni boutiques to department stores and specialty stores. Armani hosiery, however, will not be available at Wolford stores.

Retail prices will range from $37 to $61 (30 to 50 euros) for hosiery, to $121 (99 euros) for one design featuring Swarovski stones. Bodysuits will run from $134 to $208 (109 to 170 euros) for more classic designs, to between $244 and $453 (199 to 369 euros) for trendy, patterned items, including a bodysuit with pleated sleeves. Dollar figures are converted from euros at current exchange. The launch will be supported by advertising campaigns and promotion in points of sale.

“We are proud to have been selected for this prestigious license,” said Holger Dahmen, president of Wolford, in the statement.

Known for its innovative high-quality hosiery and finely knit bodysuits, swimwear and lingerie, Wolford counts 11 branches and 232 worldwide brand boutiques. This is the first license Wolford has signed with a fashion designer, although the company has collaborated with Karl Lagerfeld and Vivienne Westwood.

— Luisa Zargani

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus