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Aronsson Named CEO at Jacobs

NEW YORK — Jeffry Aronsson has been appointed chief executive officer of Marc Jacobs International, according to an internal corporate communications announcement circulated to LVMH Moët Hennessy Louis Vuitton employees this...

NEW YORK — Jeffry Aronsson has been appointed chief executive officer of Marc Jacobs International, according to an internal corporate communications announcement circulated to LVMH Moët Hennessy Louis Vuitton employees this week.

This story first appeared in the January 10, 2003 issue of WWD.  Subscribe Today.

This confirms a story in these columns Tuesday.

Aronsson resigned as president and ceo of Oscar de la Renta Ltd. this week, as reported, and was rumored to be headed to Marc Jacobs. However, a spokesman for LVMH had no comment on the executive move on Thursday.

The internal announcement, dated Tuesday, said Aronsson was named ceo of Marc Jacobs, reporting to Yves Carcelle, president of the LVMH Fashion Group, and replacing Scott Bowman, who has “decided to pursue other career opportunities.”

Bowman was named ceo of Marc Jacobs in February 2001.

Carcelle is also quoted in the announcement as welcoming Aronsson as “head of Marc Jacobs,” and noting that “his international experience in ready-to-wear and accessories will be a great asset to the brand.” Both Jacobs and Robert Duffy, co-founders of the brand, are quoted in a joint statement, saying, “We are delighted with Jeffry’s appointment and…about working with him to continue developing our brand in the United States and the rest of the world.”

Aronsson was president and ceo of Oscar de la Renta since 1994 and was credited with improving the company’s financial position, as well as the quality of its licensed products without damaging the reputation of the brand’s core component of luxury rtw. Prior to working for de la Renta, he had co-founded Aronsson & Kerker, a boutique law firm specializing in legal services to entrepreneurs, in 1985.

Aronsson’s move to Marc Jacobs is the third top-level executive reorganization at an LVMH brand in recent months. In September, Fred Wilson moved from his role as ceo of LVMH Fashion Group, Americas, to become ceo of Donna Karan International, and, in December, Carcelle, the head of LVMH’s fashion and leather goods division, took over additional responsibilities as ceo of Louis Vuitton, where Jacobs is also the designer, replacing Marcello Bottoli.