NEW YORK — Cartier is launching its newest collection with an unexpected distribution plan — and a criminal marketing twist.

The new Menotte collection is inspired by handcuffs, and while it won’t launch fully until November, the venerable jeweler is introducing the first piece at select Cartier boutiques and, for a limited run, at Jeffrey in New York and Atlanta this week. Cartier typically only wholesales its watches, so Jeffrey will be the only retailer other than the jeweler’s own boutiques to offer Cartier jewelry in the U.S.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus