NEW YORK — Cartier is launching its newest collection with an unexpected distribution plan — and a criminal marketing twist.

The new Menotte collection is inspired by handcuffs, and while it won’t launch fully until November, the venerable jeweler is introducing the first piece at select Cartier boutiques and, for a limited run, at Jeffrey in New York and Atlanta this week. Cartier typically only wholesales its watches, so Jeffrey will be the only retailer other than the jeweler’s own boutiques to offer Cartier jewelry in the U.S.

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