SARAFPOUR JOINS BARNEYS TO DESIGN PRIVATE LABEL

NEW YORK--Behnaz Sarafpour has joined Barneys New York as chief designer for the Barneys New York Collection.
Previously, she was senior designer of the women's collection at Isaac Mizrahi & Co., which shut down in October.
Sarafpour, 29, succeeds Ronald Van Der Kemp, who in September was named creative director of Guy Laroche.
"We've done extremely well with Isaac, and we so obviously have a customer for things she [Sarafpour] has done," said Judy Collinson, Barneys' executive vice president and general merchandise manager of women's clothing. "Her style is very much in sync with what the store is--it's modern and feminine."
Sarafpour's first collection for Barneys will be for fall 1999.
Collinson said Barneys hopes to boost its private label sales by 25 to 30 percent in the next few seasons. She noted European stores have been asking to carry the collection, and wholesaling it in the future is a possibility.
"This is something the store wants to grow and give a strong identity to," she said.

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