NEW YORK--Steven Alan once dubbed it "the tiniest showroom in New York." That is changing. The 225-square-foot showroom opened in May 1996 in a small space above the Steven Alan retail store at 60 Wooster Street. It offered clothes by a select coterie of edgy young designers, including Rebecca Danenberg and Pixie Yates. Now the group is moving to a 1,400-square-foot space at 118 Mercer Street. "This is a big stretch for me. It's kind of a gamble," Alan said. Several lines will be in on the move, ranging from streetwear to young contemporary. In addition to Danenberg and Yates, they include Milk Fed, Built by Wendy, Bernadette Corporation, Spooky and Cake. Alan also reps Herve Chapelier bags, Crushed Spheres jewelry, Ashley Pierce underwear and T-shirts, and St. James T-shirts. A visit from the Japanese corporation Isetan was what finally forced Alan out of his previous space. "Isetan came with about eight or nine buyers," he said. "They were standing, and then some other buyers came up. It was kind of funny--everyone laughed about it--but I felt it couldn't continue." The showroom is expected to be in full swing by next Tuesday, in time for the Rebecca Danenberg show that is scheduled to take place there then. In addition, Alan is coordinating a day for viewing all the lines at the end of this month, as an official opening for the showroom. Because of the expanded space, Alan expects to do about 30 percent more volume this year than his original estimate of $750,000 to $1.2 million. If he's right, first-year business would come to between $975,000 and upward of $1.5 million. In the old showroom space, Alan will have men's wear, including the debut of a line he designs, which will carry his name. Alan said the new showroom will draw enough retailers to keep his team from the trade shows. "We were doing a lot of the trade shows, and I don't really like doing them," he said. "This will enable us to save money by not doing the trade shows; then we can help [the designers] with promotional materials." He plans to do biography-style videos about the designers featured at the showroom, and send them to stores. "I want to be like a laboratory for designers to come here and work with the buyers, to foster the development of their collection," Alan said. The stores that carry some of the lines right now range from small boutiques in New York, like TG-170 and Dressing Room, to others across the country and in Japan. Barneys New York carries both Rebecca Danenberg and Pixie Yates. Alan feels the lines represented at Steven Alan, which retail from $35 to $800, represent a niche that is needed in the stores right now. "I think it's going to become more prevalent to incorporate smaller designers," Alan said. "Because to an extent, I think people are bored with the mass marketed designers and they like having something special that's not everywhere."
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews