MEMO PAD

ALLURE'S YOUNG RESIGNS: Shawn Young, Allure's design director for six years, will be leaving in mid-September, but his split from the magazine is "amicable," according to Linda Wells, editor in chief.
"Ever since I got back on maternity leave, I've been thinking about ways to freshen up things," she said. "I talked to Shawn about it, but he felt he had done all he could and it was time to move on."
Young gave notice on Tuesday, she said.
"Shawn has been extraordinary, and he has contributed to a look that has been widely copied," she continued.
Wells promises that upcoming changes won't be merely "plastic surgery."
"I want to find some new solution, come up with a different way of portraying beauty," she said. "We invented a formula, produced it, and now we are ready to break into a new formula."

ANOTHER GENDER-BENDER: Kenar's fall ad campaign (right) is Part II of the Italian ragazza theme, complete with another boy-girl meets girl-girl scenario.
One ad depicts the balcony scene out of "Romeo and Juliet," with Linda Evangelista playing both parts. This follows last spring's ad showing Evangelista kissing Evangelista. "We thought, 'Where do we go from there?' There was so much positive approval from the gender-bender ads," said Charles DeCaro, partner in Laspata/DeCaro, Kenar's ad agency. Kenar's fall budget is $3.5 million, up from $3 million a year ago, said Kenneth Zimmerman, president.

NEW DETAILS: Details is making radical changes again, and the results are expected to be evident in the September issue.
The magazine is preparing to show reporters the redesign under editor in chief Michael Caruso the first week in August.

WATCH THIS: For its latest image ads, Swiss watch company Tag Heuer chose some of fashion's creative types. Called "Big Time," the six-page section was shot by Peggy Sirota and features Lauren Hutton, Barneys' Simon Doonan, makeup artist Kevyn Aucoin, designer Victor Alfaro, photographer/filmmaker Douglas Keeve and Sirota herself.
The ads were part of an exhibit at the men's fashion shows this week--which Tag Heuer sponsors--and will also run in September issues of Vogue, GQ and Vanity Fair.
Tag Heuer declined to give the fall budget, but according to Competitive Media Report, the firm spent $16 million in media last year, up 30 percent from the year before.

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