HEFNER NAMED PRESIDENT OF L'EGGS

NEW YORK--Linda Hefner has been promoted to president of L'eggs Products Inc., a unit of Sara Lee Corp.
Most recently, she was vice president of marketing and merchandising for casualwear at Sara Lee Knit Products.
At L'eggs, Hefner will be responsible for sales and marketing, and research for Sara Lee Hosiery, the umbrella company for Sara Lee's hosiery businesses.
Hefner is based at the company's corporate headquarters in Winston-Salem, N.C., and reports to Cathy Volker, president of Sara Lee Hosiery for the U.S.
Deborah Donchian Boria has joined Sara Lee Hosiery as executive director of design and merchandising, a new post.
Boria is based in New York and reports to Volker. Boria will develop design and merchandising strategies for all Hanes Hosiery brands, including Donna Karan and DKNY legwear, as well as L'eggs Products.
Most recently, Boria worked as a freelance designer for such clients as Hue, Ann Taylor and Banana Republic.

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