ANOTHER FOR AIKEN: Lawrence Aiken's Cosmetic Works is now the exclusive distributor for the Paris-based Parfumerie Fragonard in the U.S., Canada, Puerto Rico and the Caribbean islands. The first introduction will be Soleil de Fragonard, a women's scent that will roll out in January to Saks Fifth Avenue and Neiman Marcus.
In addition, John McWilliams, a former consultant with Clientele cosmetics, has joined Cosmetic Works as a vice president. He will be responsible for the sales of the Barielle and Clientele lines and the new Soleil fragrance.

STREET FAIR: Elizabeth Arden laid claim to the corner of Fifth Avenue and 54th Street in New York on Thursday morning.
To promote its new fragrance, 5th Avenue, the company transformed the flagship Red Door salon into a photo gallery and trotted out a number of luminaries for short speeches, including Mayor Rudolph Giuliani.
"Elizabeth Arden couldn't have picked a better name for their new fragrance," he said, going on to read a proclamation declaring Sept. 12 to be "Fifth Avenue Day."
Also on hand were Arden president Peter England, spokesmodel Amber Valletta, Nile Rodgers, who wrote the music for the scent's ad campaign, and Patrick Demarchelier--who shot the TV and print spots and whose photographs of New York are now on display in the salon through Dec. 31.
For the occasion, Arden laid out red carpet on the sidewalk in front of the salon until the early afternoon and arranged to have the corner sign at 54th Street changed temporarily to "Elizabeth Arden Way."

YARDLEY'S NEW LOOK: Yardley of London has tapped Linda Evangelista as its new face in a deal reportedly worth $7.75 million (5 million pounds) over the next five years. Evangelista said she is under exclusive contract to Yardley for its makeup and fragrance advertising worldwide. She is already the model for Clairol's hair products in the U.S.
Evangelista replaces the English actress Helena Bonham-Carter
Yardley's first use of Evangelista will be with the launch in the U.K. and Australia of the fragrance Baroque this fall.

LAUDER'S NEW VOICE: The Estee Lauder Cos. has named a replacement for Rebecca McGreevy, ho died last December.
She's Mary Carrol Linder, who has been named senior vice president of global communications.
She will report to Leonard Lauder, the firm's chairman and chief executive officer, when she begins on Nov. 4.
Linder is currently the group corporate communications director at the London-based Grand Metropolitan PLC.SHINE ON: Nice 'n Easy, the best-selling hair color in America according to A.C. Nielsen, just got a little nicer. After pairing the product with the same after-color treatment--Lasting Touch shampoo--for 17 years, Clairol executives have decided to switch to Healthy-Shine, a nutrient-enriched hair conditioner.
Elizabeth Read, Clairol's group product manager of women's hair color, said the new formula should boost Nice 'n Easy sales by 5 to 6 percent in 1997.
Actress Julia Louis-Dreyfus, brand spokeswoman for three years, will tout the product in new television spots, airing in October. She will also appear in the first Nice 'n Easy print ads to be run in four years, slated for November magazines.

INTIMATE'S AFFAIRS: Intimate Brands Inc. estimates sales will climb 20 to 25 percent in 1996 to reach $3 billion, aided by an aggressive store opening plan for Bath & Body Works.
At an investor meeting held this week by the Robertson Stephens Conference, Philip Mallot, vice president and chief financial officer, said IBI plans to have added 250 Bath & Body Works stores by mid-November, bringing the total to 750. Mallot said same-store sales at IBI are expected to move ahead 6 to 8 percent in 1996. Earnings at BBW are expected to grow 50 percent, with an 8 to 10 percent rise in same-store sales.
New products are expected to comprise 25 percent of BBW's business going forward. This fall, launches include fragrant hair spray and styling gels, home products and holiday gift assortments.

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