ANOTHER FOR AIKEN: Lawrence Aiken's Cosmetic Works is now the exclusive distributor for the Paris-based Parfumerie Fragonard in the U.S., Canada, Puerto Rico and the Caribbean islands. The first introduction...
ANOTHER FOR AIKEN: Lawrence Aiken's Cosmetic Works is now the exclusive distributor for the Paris-based Parfumerie Fragonard in the U.S., Canada, Puerto Rico and the Caribbean islands. The first introduction will be Soleil de Fragonard, a women's scent that will roll out in January to Saks Fifth Avenue and Neiman Marcus. In addition, John McWilliams, a former consultant with Clientele cosmetics, has joined Cosmetic Works as a vice president. He will be responsible for the sales of the Barielle and Clientele lines and the new Soleil fragrance.
STREET FAIR: Elizabeth Arden laid claim to the corner of Fifth Avenue and 54th Street in New York on Thursday morning. To promote its new fragrance, 5th Avenue, the company transformed the flagship Red Door salon into a photo gallery and trotted out a number of luminaries for short speeches, including Mayor Rudolph Giuliani. "Elizabeth Arden couldn't have picked a better name for their new fragrance," he said, going on to read a proclamation declaring Sept. 12 to be "Fifth Avenue Day." Also on hand were Arden president Peter England, spokesmodel Amber Valletta, Nile Rodgers, who wrote the music for the scent's ad campaign, and Patrick Demarchelier--who shot the TV and print spots and whose photographs of New York are now on display in the salon through Dec. 31. For the occasion, Arden laid out red carpet on the sidewalk in front of the salon until the early afternoon and arranged to have the corner sign at 54th Street changed temporarily to "Elizabeth Arden Way."
YARDLEY'S NEW LOOK: Yardley of London has tapped Linda Evangelista as its new face in a deal reportedly worth $7.75 million (5 million pounds) over the next five years. Evangelista said she is under exclusive contract to Yardley for its makeup and fragrance advertising worldwide. She is already the model for Clairol's hair products in the U.S. Evangelista replaces the English actress Helena Bonham-Carter Yardley's first use of Evangelista will be with the launch in the U.K. and Australia of the fragrance Baroque this fall.
LAUDER'S NEW VOICE: The Estee Lauder Cos. has named a replacement for Rebecca McGreevy, ho died last December. She's Mary Carrol Linder, who has been named senior vice president of global communications. She will report to Leonard Lauder, the firm's chairman and chief executive officer, when she begins on Nov. 4. Linder is currently the group corporate communications director at the London-based Grand Metropolitan PLC.SHINE ON: Nice 'n Easy, the best-selling hair color in America according to A.C. Nielsen, just got a little nicer. After pairing the product with the same after-color treatment--Lasting Touch shampoo--for 17 years, Clairol executives have decided to switch to Healthy-Shine, a nutrient-enriched hair conditioner. Elizabeth Read, Clairol's group product manager of women's hair color, said the new formula should boost Nice 'n Easy sales by 5 to 6 percent in 1997. Actress Julia Louis-Dreyfus, brand spokeswoman for three years, will tout the product in new television spots, airing in October. She will also appear in the first Nice 'n Easy print ads to be run in four years, slated for November magazines.
INTIMATE'S AFFAIRS: Intimate Brands Inc. estimates sales will climb 20 to 25 percent in 1996 to reach $3 billion, aided by an aggressive store opening plan for Bath & Body Works. At an investor meeting held this week by the Robertson Stephens Conference, Philip Mallot, vice president and chief financial officer, said IBI plans to have added 250 Bath & Body Works stores by mid-November, bringing the total to 750. Mallot said same-store sales at IBI are expected to move ahead 6 to 8 percent in 1996. Earnings at BBW are expected to grow 50 percent, with an 8 to 10 percent rise in same-store sales. New products are expected to comprise 25 percent of BBW's business going forward. This fall, launches include fragrant hair spray and styling gels, home products and holiday gift assortments.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)