ANOTHER FOR AIKEN: Lawrence Aiken's Cosmetic Works is now the exclusive distributor for the Paris-based Parfumerie Fragonard in the U.S., Canada, Puerto Rico and the Caribbean islands. The first introduction will be Soleil de Fragonard, a women's scent that will roll out in January to Saks Fifth Avenue and Neiman Marcus.
In addition, John McWilliams, a former consultant with Clientele cosmetics, has joined Cosmetic Works as a vice president. He will be responsible for the sales of the Barielle and Clientele lines and the new Soleil fragrance.

STREET FAIR: Elizabeth Arden laid claim to the corner of Fifth Avenue and 54th Street in New York on Thursday morning.
To promote its new fragrance, 5th Avenue, the company transformed the flagship Red Door salon into a photo gallery and trotted out a number of luminaries for short speeches, including Mayor Rudolph Giuliani.
"Elizabeth Arden couldn't have picked a better name for their new fragrance," he said, going on to read a proclamation declaring Sept. 12 to be "Fifth Avenue Day."
Also on hand were Arden president Peter England, spokesmodel Amber Valletta, Nile Rodgers, who wrote the music for the scent's ad campaign, and Patrick Demarchelier--who shot the TV and print spots and whose photographs of New York are now on display in the salon through Dec. 31.
For the occasion, Arden laid out red carpet on the sidewalk in front of the salon until the early afternoon and arranged to have the corner sign at 54th Street changed temporarily to "Elizabeth Arden Way."

YARDLEY'S NEW LOOK: Yardley of London has tapped Linda Evangelista as its new face in a deal reportedly worth $7.75 million (5 million pounds) over the next five years. Evangelista said she is under exclusive contract to Yardley for its makeup and fragrance advertising worldwide. She is already the model for Clairol's hair products in the U.S.
Evangelista replaces the English actress Helena Bonham-Carter
Yardley's first use of Evangelista will be with the launch in the U.K. and Australia of the fragrance Baroque this fall.

LAUDER'S NEW VOICE: The Estee Lauder Cos. has named a replacement for Rebecca McGreevy, ho died last December.
She's Mary Carrol Linder, who has been named senior vice president of global communications.
She will report to Leonard Lauder, the firm's chairman and chief executive officer, when she begins on Nov. 4.
Linder is currently the group corporate communications director at the London-based Grand Metropolitan PLC.

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