THE $1.6M DREAM BALL

NEW YORK--The 12th annual Dream Ball netted a profit that any beauty industry executive could appreciate.
A record $1.6 million was raised at Wednesday night's event, held at the Waldorf-Astoria, to benefit the American Cancer Society and the Cosmetic, Toiletry and Fragrance Association's Look Good...Feel Better program for cancer patients. Last year's event raised about $1.35 million.
Cash contributions were 20 percent higher than last year, prompting Robin Burns, president and chief executive officer of Estee Lauder USA and Canada and contributions chairman for the event, to remark: "I know how we love to look at our business in terms of percentage increases and decreases, and a 20 percent increase is certainly a bit of good news."
Paulanne Mancuso, president and ceo of Calvin Klein Cosmetics, and Steven T. Florio, president and ceo of Conde Nast publications, were the evening's honorees.
"I attended my first Dream Ball 11 years ago with social expectations," said Mancuso, "but left knowing this industry really cares and makes a difference."
According to Evelyn Lauder, senior corporate vice president at the Estee Lauder Cos., the Dream Ball is the largest fund raiser nationwide for the American Cancer society and raises enough money to provide the Look Good program with its entire yearly budget.
The hot talk among the 750 attendees concerned the early performance of this fall's fragrance and cosmetics launches.
Leonard Lauder, chairman and ceo of the Lauder Cos., seemed heartened by the initial results of the introduction of his Bobbi Brown and MAC brands in Bloomingdale's. The sales were above plan, Lauder said, noting that he had wondered whether the brands could prosper in a department store. Until now, they had been confined mainly to specialty stores.
Linda LoRe, president of Giorgio Beverly Hills, also seemed ebullient; Giorgio's Ocean Dream has exceeded expectations, she said. Ocean Dream and another new scent, Aire, along with Hugo, which is now approaching its first anniversary, have pushed the company ahead by 62 percent, LoRe said.
Also enthusiastic about early results was Mancuso, who said that CK Be is doing "even better than we expected."
In other news, Richard Roderick has been named vice president of sales for Cosmair's European Designer Fragrances division, succeeding Terry Connolly, who recently was named vice president of sales for the company's Ralph Lauren Fragrance division. Roderick, who was formerly senior vice president of sales at Lancaster, assumes his new post on Sept. 23.
In addition, Giorgio will reportedly introduce a new fragrance in time for Valentine's Day under its Red brand, with an advertising campaign featuring model Tatjana Patitz.

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