CHARLOTTE, N.C.--Hosiery care and fashion tips will be the focus as retailers across the country participate in the second annual National Hosiery Week. Sponsored by the National Association of Hosiery Manufacturers, the event runs Sept. 7-14 in department stores, mass marketers and major drugstores. According to the NAHM, 110 retail firms will participate, the same number as last year. The NAHM plans to distribute eight million copies of a booklet called "Sheer Personality," designed to instruct consumers about the qualities and care of pantyhose. This is a more comprehensive version of a booklet distributed last year. Countertop booklet holders, in-store signs and a three-minute video featuring hosiery trends, runway footage, on-the-street interviews and hosiery care tips, hosted by fashion consultant Patty Fox, will be offered to stores. Dayton Hudson Corp.; J.C. Penney Co.; Sears, Roebuck & Co., and Mercantile Stores are among the retailers participating. The NAHM is encouraging stores to stage two of its in-store programs: "Making Your Hosiery Last: The Fit Clinic and the Care Clinic," and "Wearing Pantyhose--Fashion's Hottest Accessory: The Wardrobe Clinic and the Color Clinic." Both programs emphasize proper fit, fashion and care. Kim Alexis, the event's spokesmodel, plans to promote hosiery as a key fall accessory for a satellite media tour to be aired during National Hosiery Week. National Hosiery Week is set up to educate women about pantyhose, to increase store traffic and to generate hosiery sales, according to Sid Smith, chairman and chief executive officer of the NAHM. "We were extremely pleased with the positive response and results from last year's efforts by the hosiery industry," he said. "Making this an annual industry-wide event is important as an educational vehicle for consumers." In other NAHM developments, the association for the first time is opening up its annual fall board sponsors meeting to all hosiery manufacturers. Attendees will address issues facing the industry at the event, which is scheduled to be held at The Breakers in Palm Beach, Fla., Nov. 20-24, said Smith. "The need for sharing information and staying up to date is very critical today," Smith said. "All hosiery manufacturers need access to this meeting in order to keep up to speed." Discussions will center on improving sales in today's retail climate and the benefits of a consumer-oriented public relations campaign for both socks and sheers, Smith said. Steve Ross, senior vice president and general merchandise manager for soft lines at Kmart, will talk about the mass market. In addition, Bernadette Budde, vice president of Business Industry Political Action Committee, will provide a legislative update. In previous years, about 200 board members, sponsors and committee members have turned out for the event.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)