Byline: Neal Turnage

PINELLAS PARK, Fla.--Neiman Marcus is offering catalog merchandise at bargain prices, at a temporary, 20,000-square-foot warehouse here that offers almost entirely women's apparel.
The store, opened last Thursday, is called the Neiman Marcus Catalog Warehouse Sell-Off Store. A joint venture between the Dallas-based retailer and Gordon Bros., a liquidator and retail consulting firm in Boston, the store is expected to operate for three months.
Approximately $4 million worth of first-run catalog merchandise is featured in the store. Neiman Marcus is promoting it as the largest catalog consolidation sale in the 80-year history of the company's mail order division. Prices, said Audrey Miller, manager of the softgoods division at Gordon Bros., will be 50 percent off original catalog prices.
"Price points will range from $15 to $250," said Miller, who reported that all categories of women's apparel will be sold. All merchandise was being shipped from Dallas, she said, and would include such vendors as DKNY, Christian Dior, Emanuel and Neiman Marcus private label.
"We chose this location because of its close proximity to so many markets," she said, adding that she expected customers from nearby Tampa and St. Petersburg as well as Sarasota and Bradenton. "This is a big vacation area with lots of tourists this time of year."
The store began a heavy run of print and radio ads last week.
Neiman Marcus and Miller declined to comment on how much volume they expect the store to generate or disclose exact catalog surplus figures.
"We did a similar sale for them in Cape Cod last year and did extremely well," said Miller.

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