ATLANTA--Bright color, casual dresses and contemporary sportswear were winners at the summer market at the Atlanta Apparel Mart, with buyers on the lookout for better merchandise that doesn't compete with department stores and discounters. Ordering was active, although Peg Canter, general manager of the mart, noted traffic was down 3 percent from last year. She speculated that a disappointing holiday season may have affected attendance. The five-day market ran through Jan. 29. "January isn't an 'absolute necessity' market," she said. "Buyers often wait until April to buy." She added, however, that the market also drew new out-of-territory buyers, a result of an expanded direct mail campaign begun in October. The demand for better-price merchandise was a welcome development for exhibitors. Mark Garland, principal of Mark Garland, a multiline better sportswear and dress firm, reported a 60 percent traffic increase and 30 percent sales increase over last year, due to a new focus on better-price lines. "The mart is drawing better stores. Most people want better lines because they can't compete with discounters." Out-of-territory buyers and better stores drove business for Rick and Sarah Miller, a multiline better sportswear and dress firm that projected sales even with last year. "With the attrition of specialty stores, we look at staying even as an increase," said Rick Miller. Retro looks saturated the market, ranging from classic early Sixties Jackie O dresses to funky, floral polyester print sportswear and hip-hugger pants. Shiny fabrics continued into summer, along with cotton piquAs. Border trim and piping were popular details. Distinctiveness was the common demand among all buyers, who sought looks that give consumers a reason to shop specialty stores. As always here, color was welcomed as palettes broadened from spring pastels to summer brights. Dresses, especially casual day looks, were a hot category, as many sportswear firms added dresses to collections. Despite the traditionally slow summer season, many Atlanta area buyers are planning big for the season that includes the Olympics in July. "We want to capitalize on the event," said Ginny Feltus, co-owner with Marie Rexer-Monde of Rexer Parks, an Atlanta better women's specialty store. "We anticipate increased business from out-of-towners, and local people that need clothes for all the festivities." With a budget even with last year and a bigger percentage allocated to casual sportswear, Feltus bought Lilly Pulitzer's bright prints, Jackie O sheath dresses with jackets from Cynthia Rowley, body-conscious dresses from Nicole Miller, and novelty sportswear from More Dash Than Cash. In 1995, Rexer Parks' sales increased 35 percent. "Amid the gloom and doom, the specialty store is evolving," said Feltus. "Atlanta's booming, and we've found a niche in contemporary sportswear and dresses." In contrast to the general assessment of the market, it was an important one for resort retailers shopping for lightweight fabrics and bright color. "Atlanta wraps up late spring and summer for us," said Fredi Verdesca, owner of Jami's, a Naples, Fla.-based better women's store with six Florida locations. "We see more gutsy tropical color than we did for spring." With an open-to-buy up 10 percent over last year, Verdesca bought sportswear lines that also offer casual dresses, such as Leon Max, Bonnie Strauss, Kiko, L. Bates and Ecolution. "Pretty clothes," with good color and fit were the focus for Linda White, owner of Limited Editions, a better-to-bridge women's specialty store on St. Simons Island, Ga. "I don't follow trends," she said. "I buy what works for my Southern customer, and every one of them wants to look pretty." White bought Jerri Sherman, Teri Jon, Antonella Preve and Julie & Leonard--all lines she described as "pretty." With an open-to-buy up 7 percent over last year, White also bought sportswear by California lines Surya, Faith and Nativewear. Business has increased each year for 18 years at Limited Editions. "We're more insulated from the woes of the economy than big, industrial cities," said White. Many buyers were pleased with new, upbeat lines. "It was a dynamite market," said Trish Zetterberg, owner of Summerville Rags, a better-to-bridge women's specialty store in Augusta, Ga. "I found some great new resources." Zetterberg bought washable linen and rayon blend sportswear from Ecolution, suited special occasion looks from Karen Nicole, and European-inspired summer dresses and sportswear from Canadian resource Olsen. Rather than trendy, cutting-edge fashion, Zetterberg bought investment dressing.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)