NEW YORK--Bloomingdale's has named general managers and operating vice presidents to run the chain's first three California stores, which are opening in the fall.
They are Chris Cottey, for Bloomingdale's at the Century City Shopping Center in Los Angeles; Gale Snyder, for the Fashion Square unit in Sherman Oaks, and Lorraine O'Connor, for the Stanford Shopping Center in Palo Alto.
The executives will report to Michael Lindblad, regional vice president for Bloomingdale's California stores.
O'Connor's appointment is effective Wednesday; the others are effective June 1.
Cottey currently is general manager and operating vice president for Bloomingdale's in Chicago. Snyder is general manager of Bloomingdale's in Tysons Corner mall in McLean, Va. O'Connor was a vice president and group store manager for 10 former Emporium stores.
Bloomingdale's also plans to open a unit in the Fashion Island center in Newport Beach, Calif., this fall, and one in the Beverly Center in Los Angeles in the fall or spring of '97. The chain is said to be considering the Emporium on Market Street in San Francisco, which closed in March.
Bloomingdale's California invasion has been propelled by Federated Department Stores' acquisition of the 82-unit Broadway Stores last year. Broadway operated stores called Broadway, Emporium and Weinstock's.

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