SURF'S UP: GM Surf, the junior jeanswear line started by Georges Marciano, is expanding. The line has a new 800-square-foot boutique on the fourth floor of Macy's Herald Square flagship in New York, which...
SURF'S UP: GM Surf, the junior jeanswear line started by Georges Marciano, is expanding. The line has a new 800-square-foot boutique on the fourth floor of Macy's Herald Square flagship in New York, which will house all GM Surf merchandise, including the line's watch license, manufactured by Fossil.
LACING UP: The mass market denim brand Riders hit the ice this fall. Riders, a division of Lee Apparel, allocated 20 percent of its media buy to sponsor a women's professional figure skating championship that ends tonight. Called "The Riders Ladies Skating Championship," it is said to be the first professional ladies' skating series in the sport. The finals, held in Boston, will be broadcast as part of holiday programming on CBS next month. As a sponsor, Riders apparel will be showcased through the commercials, during skaters' profiles, and on billboard and rink signs.
DEAN JEANS: What becomes a rebel icon most? A jeanswear license. The James Dean Foundation Trust, which controls the late movie star and teen idol's name, has signed a license with German manufacturer Adolf Ahlers AG to manufacture a line of jeanswear using Dean's name and likeness. The line has only men's wear now, but a spokesman for the Trust said additional goods will be planned. The license allows for the manufacture of denim bottoms and nylon jackets using Dean's name. Production will be handled by a new subsidiary of Ahlers established solely for this license. The line is targeted to upscale retailers, and will wholesale from $35 to $50. Ahlers, based in Herford, Germany, is a publicly owned men's wear company with an annual wholesale volume of over $300 million.
AUSTRALIAN OUTLOOK: Despite an uncertain retail outlook in general, Just Jeans, Australia's largest single brand specialty store, is confident it will be able to resume its earnings growth through 1996. Just Jeans has almost 300 stores across Australia under the Just Jeans, Jay Jay and Jacqueline Eve name. With reinvigorated earnings, the retailer would offset the lower earnings of the latest fiscal year, which ended in October, when group aftertax profit dipped 4 percent to $9.5 million ($12.6 million Australian), despite a 28 percent hike in sales to $237 million ($316 million Australian). Chairman and managing director Craig Kimberley said that "with the initiatives undertaken in both Just Jeans [the group's traditional business] and women's wear retail chain Jacqueline Eve, which has sales of $35 million [Australian, $26 million U.S.]. I am positive about the group's prospects for 1995-96 and beyond." In the annual report, Kimberley said he expects two recent acquisitions--the upscale women's chain Jacqueline Eve and the mass market chain Jay Jay's Warehouse--to contribute strongly to Just Jeans' overall growth. Directors reported that the summer period was strong, but winter business was difficult. Among the problems were a fall in consumer interest and poor merchandising decisions at Just Jeans and Jacqueline Eve. The company is now promoting itself aggressively as the "fit specialist" for jeans, and claims it can fit any shape or size. Kimberley said Jay Jay's new jeanswear line is selling well, and will soon be augmented with related shirts and tops. There are plans to open only seven new stores this year, compared with 20 in the fiscal year that ended in October. A new distribution center is being built and is expected to help the company achieve a faster and more efficient stock turn. The company will continue to invest in management information systems that will utilize computer technology and help cut costs. In addition to its own brands, which include Oke and Ooh Mow Mao, Just Jeans carries two international labels exclusively, Wrangler and Edwin. Levi's, while not exclusive, is an important draw for the store, Kimberley said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty