SIDELINES

SHOWTIME FOR NIKE: With shooting scheduled to begin next month for "Space Jam," a new Warner Bros. film featuring Nike's main man, Michael Jordan, along with Bugs Bunny, Tweety Bird, Taz and the rest of the Looney Tunes gang, Nike could gain some major exposure.
Nike is negotiating with Warner Bros. about Jordan's wardrobe but no decisions have yet been made, according to a spokesman for Nike.
"The existing licenses could definitely benefit," said Monica Bouldin, senior representative for worldwide publicity and public relations for Warner Bros. Licensing and Consumer Products. "Michael has his own set of deals in place and the Looney Tunes characters have their own set of deals in place. We want to make sure we work with one another and not compete with one another." Scheduled for a holiday release, the film will be directed by Joseph Pytka, who created Jordan's "Nothing But Net" commercial for Nike as well as the "Hare Jordan" spot that featured Jordan and Bugs.

CYBER-SHOPPING AT REEBOK: Reebok planned to christen its new high-tech 4,500-square-foot flagship at 160 Columbus Ave. in Manhattan Wednesday evening with a party. The Detroit Red Wings' Doug Brown and New York Giant Michael Brooks were expected to be on hand. The store officially opened June 10.
Located at Lincoln Square next to the new Reebok Sports Club, the shop features women's and men's apparel and footwear as well as children's footwear. Some of the amenities are harbingers of the next generation of cyber-shopping. They include an interactive touch screen window that plays Reebok commercials and offers discounts, and a sports concierge who provides information on where to find such essentials as in-line skating lessons and Manhattan sports bars.
Reebok plans to renovate its other store in Manhattan, on lower Broadway, with similar interactive features before the end of the year, according to a spokeswoman.

AUTHENTIC MAKES THE LIST: Authentic Fitness Corp. will be added to Standard & Poor's SmallCap 600 Index, following the close of trading on Tuesday. The list consists of 600 domestic companies with a market value ranging from $80 million to $600 million, according to a spokeswoman for Standard & Poor's.

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