VANITY FAIR SETS MOVE TO ATLANTA

Byline: Karyn Monget

NEW YORK--Vanity Fair Mills, a division of VF Corp., said it will relocate a large part of its New York-based operations to Atlanta, beginning in fall 1996.
The moving schedule and specific sites within the Atlanta area have not been finalized, but Vanity Fair is considering several "campus-like sites" in the North Fulton County suburbs, said J. Thomson Wyatt, Vanity Fair president.Some 120 employees here--a large majority of the New York staff--have been asked to relocate to Atlanta, said Wyatt.
The divisions to be relocated include sales, product development, marketing, forecasting, product engineering, scheduling and purchasing and three finance sections--general accounting, planning and treasury services.
The Vanity Fair showrooms and offices at 8 West 38th St. will continue to operate as a sales and customer service area.
While a sales staff will continue to operate in New York, Wyatt said the firm was "still wrestling over whether we need to leave any product intelligence behind in New York."
Vanity Fair opened its offices at West 38th Street in 1993. The company's sales staff had been located at the firm's 640 Fifth Ave. offices for over 30 years, and will vacate the premises Aug. 1, when the lease expires.
"This is clearly a business simplification effort," said Wyatt. "This is not an effort to reduce costs, it's to improve efficiency."
He explained that the move to Atlanta will mean executives will be only 42 minutes away via corporate jet from the firm's big distribution center in Monroeville, Ala.
The move to Atlanta will be concurrent with the centralization of distribution, manufacturing and customer service operations in Monroeville, which is due for expansion as well. While some 160 employees based in Monroeville have been asked to relocate to Atlanta, the space will be doubled to 1 million square feet by May 1996, and employ approximately 150 to 200 additional people. Monroeville currently employs 2,300.
"We have an annual payroll of $50 million in Monroeville," said Wyatt. Wyatt also said one of two distribution facilities will be closed in McAllen, Tex., within the next 1 1/2 years.
"The employees in McAllen will be redistributed to build up manufacturing support as we grow our Mexican [production] base," said Wyatt.

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