SANTA MONICA, Calif.--You'll have to excuse Joe Loggia if he doesn't get too rattled by the mini crises that inevitably crop up while putting on one of the country's biggest trade shows. After feeling the whoosh of a thug's bullet whizzing by your ear, dealing with complaints about booth location and hotel accommodations from cranky manufacturers and retailers must seem like a minor inconvenience. Loggia, who was named chief operating officer for MAGICInternational in March, came to the apparel business after a 10-year career as a cop and five years as an accountant. The combination of his careers brought him to the top operations post at MAGIC, where he runs day-to-day business from his plush 10th story office, here. Loggia sees similarities between his nights in a squad car and his days walking the aisles at the trade show, which will draw some 6,000 exhibitors and 73,000 attendees, Aug. 28-31 in Las Vegas. "Putting on a trade show and being a police officer are both about customer service," said Loggia, who with his partner in the mid-Eighties captured the notorious Westside Rapist. "I loved police work," added Loggia. "It was fascinating. It's one of the few jobs where you can see first-hand the positive effect you're having on people's lives." After a string of back injuries forced him to retire from police work, he took up accounting and joined Coopers & Lybrand as an auditor. Loggia and a colleague, who was a former FBI agent, initiated a program that investigated corporate internal fraud. "I understood how the criminal mind thinks, where to investigate, what questions to ask," said Loggia, who is 36. "And I also had the finance and accounting skills to follow the paper trail." In 1993, he was asked to audit the books for MAGIC International. MAGIC's 15-member board was so impressed with his auditing that Loggia was asked to come on board as chief financial officer and was subsequently named chief operating officer. "This is a very people-intense business, just like police work," said Loggia. "You have relationships with a lot of people. In the past, if you look at trade shows overall, there hasn't been a big focus on customer service. We've always had a weakness in customer service. We were just not quite service-oriented." Loggia has tried to change that. It was his idea to assign each exhibitor a customer-service agent. In the past, exhibitors were merely sent a letter welcoming them into the show. But now, "There is somebody they can call and establish a relationship with. We call every exhibitor to answer any questions. We developed a checklist for them to look over on how to be successful at MAGIC--what to do before they get to the show, what to do during move-in, at the show and move-out." Of his accounting skills, Loggia said: "It's looking at the financial aspects and trying to make sure that there is control over what not only MAGIC but the exhibitors have to spend when they come to our show. We're always trying to make it the best deal possible." This month's MAGIC International will be the biggest ever. This year, buyer attendance jumped 20 percent to 72,000 last February from 60,000 at the September 1994 show. Exhibitor attendance has doubled since the show moved to Las Vegas from Los Angeles in 1989. Loggia expects more than 73,000 buyers and other apparel and retail executives will flock to the 1.7 million square feet of space at the Las Vegas Convention Center and the Las Vegas Hilton Hotel Convention Complex for this month's event. Seminars, bus service and an opening-night party featuring Earth, Wind & Fire are just a few of the perks MAGIC has in store. "We're a big show," said Loggia. "But we operate on a small-show, interpersonal basis. That's the goal--to make all companies feel important, whether they have one booth or 10." Almost immediately after the final booth has been dismantled and the last guests have returned home, Loggia will start planning the next show, slated for Jan. 30-Feb. 2. "We analyze what just happened at this show," he said. "We take a very critical look at everything that didn't go exactly how we wanted. It doesn't do us any good to look at what we do well. I want to make sure that we're constantly striving to do better.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)