NEW YORK--Kitty Hawk, a knitwear firm, has relaunched its line with a new look and lower prices. It is expected to be in stores by the end of July. In business since 1971, Kitty Hawk had been a better women's sweater firm, concentrating on handknits for an older misses' customer. Its new direction, which includes sweaters and cut-and-sew knits with more forward styling, is focused on a young misses' or contemporary customer, according to Steve Seltzer, owner. Wholesale prices are now moderate and range from $11 for a polyester and spandex T-shirt to $29.50 for a ribbed silk and spandex cardigan. Kitty Hawk entered a joint venture this year with High Sierra Ltd., a manufacturer of women's moderate sportswear, with offices in Hong Kong and Korea. The new sweater line will be produced in China and Taiwan. Novelty yarns come out of Taiwan and silk and angora from China, according to Ed Glickman, president of High Sierra. The designer of the line is Vivienne Wang. Kitty Hawk estimates second-half wholesale volume at $5.5 million to $7 million, according to Seltzer. For fall deliveries, Kitty Hawk is offering a group in slinky polyester crepe, including a wrap skirt for $12.50 and polo collar shirt for $15.50. Colors are cadet blue, burgundy, brown, ivory and black. Another group in two weights of ribbed silk and spandex includes a cardigan for $29 and mock turtlenecks, T-shirts and polo styles. Colors are red, khaki, black, cadet blue and ivory. A sporty group in pastel polyester fleece includes a zipper jacket, four-pocket cardigan and hooded top. Some pieces are quilted, and prices start at $16.50. Other yarns for fall are a silk and cotton blend, a polyester ribbon yarn, marled ramie cotton, baby boucle and a mohair and boucle blend. For September delivery, Kitty Hawk is doing printed fuzzy sweaters in a blend of lambswool, angora and nylon. Styles include twinsets and belted, Johnny-collar tops.
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