NIKE APPOINTS GUERRA TO OVERSEE NIKE TOWN GROWTH

NEW YORK--Nike, which is expanding its Nike Town chain domestically and now is considering moves overseas, is putting J.J. Guerra, a former Barneys New York executive, into a key slot. He will join Nike on Aug. 14 as general manager of domestic store operations to help expand Nike Town, Bruce A. Fabel, Nike's vice president of retail, said Thursday, confirming a report that day in WWD. Guerra, who was vice president and general manager of Barneys' Madison Avenue store, will oversee Nike's 33 factory outlets. The firm currently operates four retail stores, in Chicago, Portland, Atlanta and Costa Mesa, Calif. "As we start to grow our Nike Towns, there was the need to increase our infrastructure," Fabel said. Four stores will open in 1996: at 1500 Sixth Ave. and Pike Street in Seattle, 278 Post St. in San Francisco, 9560 Wilshire Blvd. in Los Angeles, and in New York on 57th Street in the Trump Tower, as reported.
In addition, the company expects to open four or five stores in 1997. One definite site is 200 Newbury St. in Boston. According to Fabel, Nike is eyeing "major, metropolitan cities like Las Vegas, Honolulu, Dallas and Hawaii."
While no overseas sites have been announced yet, the company is "researching international expansion," Fabel said.
"The Nike Town idea could be exported," he said.

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