UPROOTED: Normally, a new fragrance craves exposure. Not this time. Gianni Versace's Blonde -- still in development -- will get a lot of press in September it would rather not have. As reported, Versace...
UPROOTED: Normally, a new fragrance craves exposure. Not this time. Gianni Versace's Blonde--still in development--will get a lot of press in September it would rather not have. As reported, Versace said this week it planned to "pull indefinitely" the new fragrance, which was set to launch in stores in September. However, editorial features about Versace and Blonde were already on press for the September issues of Harper's Bazaar and Vogue, and neither magazine could pull them in time. Marie Claire, however, was able to pull its feature. Ads presented another thorny issue. While Harper's Bazaar and Marie Claire were able to cancel the Blonde ads, Vogue couldn't swing it. "After the issue closed, they decided to delay it [the launch]. Gianni is a great client. If we could have gotten him out, we would have. It was on press," said Ronald A. Galotti, publisher of Vogue.
HOME DELIVERY: No time to get to your nearest Polo store? Ralph Lauren has published his first Home catalog that will be sent to 2.5 million customers, beginning Aug. 15. The 44-page catalog features 150 different items from the home furnishings collection, ranging from a vintage one-of-a-kind truck ($16,500) to sheets, towels, dinnerware and furniture. "It's a way of really making our home furnishings more accessible to people and to support all of our accounts and freestanding stores," said a Polo spokeswoman. The plan is to issue two home catalogs a year.
DESIGNING WOMEN: CNN is adding fashion, lifestyle and health to its news lineup. A 2 1/2 minute segment called "All About Women" will start airing Aug. 14, anchored by Janine Sharell. CNN will produce 200 segments over a 52-week period that will air 14 times a week over all day parts. The first segment will cover TV's influence on fashion. The series is produced by Justine Simons and Allison Orr and is exclusively sponsored by Revlon.
TRIXI HITS THE BEACH: Trixi, the new street/activewear division of Gilda Marx Inc., will take its message to the California beaches. Starting Saturday, Trixi will introduce Vargas-style posters on 75 lifeguard towers featuring model Charlize Theron. The posters carry such taglines as "He used to brag about his self-control," and "Obviously she aroused more than just his curiosity." The ads were shot by Moshe Brakha. Mitchell Guzik, president of Gilda Marx, said, "Our customer spends much of her daytime at the beach, and we want to attract her attention when she's there." Beginning in October, Trixi advertising will run on key panels and telephone kiosks around the country. The ads will also appear this fall in various magazines. For fall, Trixi will spend close to $1 million on its ad campaign. l TURLINGTON'S FALL: Christy Turlington will pop up all over this fall. In addition to appearing in the Valentino, Calvin Klein and Anne Klein campaigns--as well as on the cover of Saks Fifth Avenue's fall catalog and the September Elle--she's the featured model in Max Mara's fall ads. The campaign was photographed in Parc St. Cloud, outside Paris. The ads, shot by Max Vidukal, will appear as a four-page insert in the September issues of Vogue, W, Harper's Bazaar, Elle and Marie Claire, as well as in The New Yorker and Fashions of the Times. The company will spend $1 million on its campaign this fall, up from $800,000 last year, said Donna Cristina of Dente & Cristina, Max Mara's ad agency. Max Mara will also borrow the Turlington mannequins from the Metropolitan Museum of Art and use them in its Madison Avenue store windows in September. "We shot the background [at Parc St. Cloud] and we'll put the Christy mannequins in the same clothes as the ads," said Cristina.MIKIMOTO KICKS BACK: Mikimoto is lightening up this fall. In a departure from campaigns that featured serious portraits of models in pearls, the new campaign shows a playful Vendela, wearing South Sea pearl jewelry, a black velvet strapless dress and sneakers. The ad was photographed by James Phillips. "We are a traditional and conservative Japanese company, and the ads have always been geared towards elegance and selling merchandise and have been very successful. But we had this photo, which was shot during a previous campaign as a gift for my predecessor, Mr. [Minoru] Tabata, which everyone, especially our retailers, loved and wanted us to use. So I said, 'Why not?"' said Kikuichiro Ishii, the new president and chief operating officer of Mikimoto. The ads will break in November. Mikimoto will spend $500,000 on its fall campaign, even with a year ago.
US, RS and E: Wenner Media is teaming up with E! Entertainment Television to produce two hour-long specials focusing on the world of fashion. The first will be "Rolling Stone Style," which will air in early September and will feature celebrities from movies, TV, music and comedy clad in current designer clothes. The second will be called "Us Magazine's Hot Zone" and will use the format of the magazine's column of the same name. It will air in mid-December and will report on trends, restaurants, models, designers and styles.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)