NEW YORK--Sears, Roebuck & Co. expects its new Canyon River Blues private label denim line to ring up sales of more than $100 million in its first full year.
Arthur Martinez, chief executive officer, made the projection on Monday at the Montgomery Securities investors conference in San Francisco. He also forecasted a solid second half, helped by a strengthening economy.
The Canyon River Blues line hit the shelves this summer in time for the back-to-school season, offering jeans for women, girls and juniors made by Cactus Apparel. The line also includes denim bottoms and knit tops for men and boys manufactured by Salant Corp.
Martinez said he is confident Sears can achieve its goals of increasing operating margins from the current 2.2 percent to between 5 and 5.5 percent within three years.
Sears expects to open 280 freestanding stores in 1995, which will add 2.3 million square feet to the chain. On July 1, Sears operated 801 stores and had a total of 129.1 million square feet.

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