LAROCHE'S KLEIN ADDS ARTISTIC DIRECTOR TITLE

PARIS--Michel Klein, the couture designer for Guy Laroche, has also become artistic director. He will oversee all women's fashion at the house, which is aiming for a more unified approach than previously existed.
In addition, Patricia Roversi joined Laroche as studio director of Guy Laroche Paris, the ready-to-wear collection. She will report to Klein.
Guy Laroche Paris had been designed by Jean-Pierre Marty, who had been with the house since 1993.
"Now Laroche's rtw will be in line with the couture. There will be a more harmonious style, one of simplicity, elegance and good taste. Our goal is a more global image for Laroche," said Roversi, an Italian who was formerly married to photographer Paolo Roversi.
Roversi was with Romeo Gigli, where she held a variety of posts. Before that, she was fashion editor of French Marie Claire.
Klein began designing Laroche's couture collections last year, when he took over from Angelo Tarlazzi. He also designs Guy Laroche Couture, a high-end rtw line.

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