DENIM DISH

CIAO, CALVIN: On the heels of creating Calvin Klein Europe to handle his business abroad, the designer has reportedly signed a license with Super Rifle SpA, an Italian denim company.
The deal will allow Rifle to manufacture and distribute CK Calvin Klein jeans in Europe, according to sources.
Klein's denim business, which is estimated to have wholesale VOLUME of about $150 million in the U.S., is handled by the Calvin Klein Jeanswear Co. That venture was formed last August when Rio Sportswear, headed by chief executive officer Arnold Simon, signed a deal with Klein to acquire the CK Calvin Klein Jeanswear business.

SHORTS STORY: Macy's East's flagship Herald Square store is going all out to draw attention to its Levi's juniors, young men's and children's jeans departments, which offer the largest selection of Levi's in the city.
The flagship store here will host a fashion show on Thursday, May 25, at 6 p.m., entitled "Take Off Your Pants. Put On Your Shorts." The show, which will use professional dancers, will be on the fourth floor of the Herald Square store and is open to the public.
The first purchasers of a pair of Levi's will be given a chance to sit on a motorcycle, wearing virtual reality goggles.
Afterward, a legs contest for men and women will be judged by WPLJ deejay Naomi DiClemente. The prize hasn't been determined yet.
As part of the teaser for the event, the flagship installed in its 34th Street and Seventh Avenue windows 12 eight-foot-tall fiberglass replicas of Michelangelo's David, in various stages of undress. Signs throughout the windows said, "Take Off Your Pants. Levi's Shorts." One statue was practically nude, with his shorts dropped to his ankles and a Levi's sign where the shorts normally would be. The displays were designed by Sam Joseph, Macy's window design director. The windows, which had been up for two weeks, were taken down Wednesday.

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