NEW YORK--The Intimate Apparel Salon will celebrate its fifth anniversary next week, and designer lingerie is what has kept the trade show viable, says Carol Bigman, show organizer for its producer, Exposition Associates. The salon show started off at the Doral Court Hotel in 1990 with eight innerwear exhibitors. This year's show, on May 15-17, will be staged on five floors of the Doral Tuscany Hotel and is expected to feature between 110 and 120 innerwear lines. "It's been the right location and the right mixture of merchandise that's made the show possible," said Bigman. "The show has survived and grown because of young designers and their creative talent." Bigman noted that retail traffic at the salon averages between 400 and 500 merchants, primarily smaller specialty stores and some major department and specialty chains. International attendance, she said, accounts for 15 percent. Lingerie with lots of sex appeal is expected to continue as a strong trend. The sexy-looking theme will be evident with lots of cleavage-enhancing bras and coordinating panties, an abundance of corsets and bustiers, and a variety of bodysuits that can be worn under jackets. Daywear items with a retro look--beautiful lace-embellished silk teddys, full slips and half slips, camisoles and tap pants, for example--will be key ideas. Other attention-getters are expected to be: Bridal-looking peignoir sets. Softly tailored long and short pajamas. Vintage looking union suits. Lots of novelty touches such as bows, sequins and bead trims. Metallic accents in silver and gold, or allover glitz looks. Items with a look of velvet or velour in bodysuits and at-homewear items. Conversational prints with a touch of whimsy. Sheer and opaque bodyliners. Shapewear, especially items that cinch the waist. The salon will stage three informal fashion shows on the second floor of the Doral Tuscany: Monday, May 15, at 11 a.m.; Tuesday, May 16 at 4 p.m., and Wednesday, May 17 at 1 p.m. There also will be an invitation-only reception Monday at the Doral Court Hotel from 6 p.m to 8 p.m. to celebrate the show's fifth year.
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