Do you think Bloomingdale's would pass up one of the hottest fashion films of the year? As if.
Bloomingdale's has tapped into the Beverly Hills high school jargon from "Clueless" with a new ad campaign that will debut with a spread in the New York Times Sept. 5 and run for nine consecutive weekdays.
"When I saw the film, I immediately loved it," said Kal Ruttenstein, the store's senior vice president for fashion direction. "At the same time, we had a campaign planned about the 10 most wanted items for fall. They had nothing to do with each other, but I thought it would be great if we could get that girl, Alicia Silverstone, to wear these items."
They couldn't. Silverstone's agent politely, but firmly, informed Ruttenstein the star's schedule was so packed, she couldn't spare the two days needed for a fashion shoot.

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