BLASS FINE JEWELRY BOWS

NEW YORK--Bill Blass is rolling out his newest accessories line, a collection of fine jewelry targeted at specialty stores and fine jewelry retailers.
It will be launched at the Jewelers Circular Keystone fine jewelry trade show at the Sands Exposition & Convention Center in Las Vegas, June 9-12.
The jewelry is being manufactured under license by Krementz & Co., Newark, N.J. The licensing agreement was announced last year.
The line is priced to retail in the $85 to $950 range, with most of the items falling in the $175 to $500 category. Pieces are made of sterling silver accented with 18-karat gold and semiprecious gemstones. The initial collection is based on a clover design theme, a motif which Blass said "was very popular when I used it in my clothing."
Each piece bears the Bill Blass signature, though it is used discreetly on the insides of the bracelets and rings and the backs of the earrings.
"We're going with a rather conservative approach at first," Blass noted. "As we continue on with it, however, we will introduce some bigger, bolder pieces."
While fine jewelry is a fairly unexplored area for apparel designers, Blass is not alone in the field. Isaac Mizrahi and Marc Jacobs are two others who have their own licensed fine jewelry lines.

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