NEW YORK--Five months after taking the helm at London Fog Corp., Robert E. Gregory Jr. has been making strategic moves aimed at putting the troubled rainwear and outerwear maker back on a steady course. The latest maneuvers came last week with the appointment of a president of its Pacific Trail division and the announcement of a new licensing deal for children's outerwear. The company is also exploring other new products and strengthening its presence in the mass market. When Gregory took over as chairman and chief executive officer in January, London Fog was mired in debt and had alienated its retail accounts with a failed attempt at demanding that stores not promote the firm's signature coat brands until well into the season. In addition, much production was shifted overseas from Maryland, resulting in quality and delivery problems. Most of these problems came during the year-long regime of Arnold Cohen, who resigned under pressure as chairman and ceo last August. Gregory was not available for comment on the latest developments, but Douglass Hillman, president of London Fog's wholesale division, said: "Now we're back on a successful course after losing our direction." As the first step in what Hillman called an "intensive licensing effort to leverage...brand equity," London Fog has entered a licensing deal with Amerex USA to produce children's outerwear, rainwear and windsuits under the London Fog label. London Fog, based in Eldersburg, Md., had been making children's outerwear and rainwear in-house for the past two years, after a 15-year licensing deal with Fashion Rite Corp. was not renewed. It will not ship a fall 1995 children's line. The line made by Amerex is slated to hit stores for fall 1996. The deal also calls for Amerex to handle the mass-market labels Clipper Mist, Outdoors Unlimited, Darby Green, Severn and Royal Castle. These children's wear brands had been part of London Fog's value-priced division. Amerex will establish a new division for the London Fog venture. Hillman said the company is pursuing additional licensing opportunities in women's and men's sportswear, leather outerwear, accessories and casual footwear. "We're also looking for additional strategic alliances to develop more mass-market brands," Hillman said. London Fog has licenses with D. Klein for luggage and umbrellas and with Aquarius for children's hats and gloves. Amerex, based here, holds the license for Misty Harbor and Jones New York rainwear. William Dragon Jr. was named president at Pacific Trail, the Seattle-based active outerwear division. It has been without a president since it was acquired by London Fog in April 1994. Dragon had been executive vice president of Deja Inc., a environmental footwear company. Prior to that he served as president of Avia Group International. In April, London Fog arranged a restructuring that stretched out payments and turned over 80 percent of the company to its lenders. A bank group led by Chemical Bank committed to provide the firm with a $120 million working capital facility over the next two years. "We're back doing what made us successful over the years, which is focusing on and developing our brand," Hillman said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)