ANOTHER DESIGNING ANGEL: Could Farrah Fawcett be following in Jaclyn Smith's footsteps? Niki by Niki Livas, the eveningwear division of ZZ Manufacturing, has tapped Fawcett to give its eveningwear sales a lift. Looking to appeal to a more sophisticated customer, the company selected Fawcett, who starred with Smith in the popular 1970s series "Charlie's Angels," for a national print campaign, said Livas, owner and designer. Livas said she hopes the $1 million ad campaign leads to the introduction next year of an eveningwear and dress line carrying the Farrah Fawcett label. However, Livas stressed that the Fawcett label will be aimed at upscale specialty stores, while Smith's collection is sold exclusively at Kmart Stores, generating sales last year of about $150 million at retail. In the ads, Fawcett models spring and summer dresses from the company's new better-priced segment. The Niki line had previously been sold at moderate prices. Made primarily of silk and rayon satin, the 25-piece better group should increase business by 30 percent, she said. Slated to break in the March issues of women's magazines and trade publications, the ad campaign was designed by Amodeo Petti in New York. "We wanted a person who people identify with. Farrah's not oversaturated or unrecognizable," Livas said. "She hasn't lost her charisma."
DIGERONIMO JUMPS INTO DRESSES: After more than three years developing a small designer-priced sportswear collection, Stephen DiGeronimo is looking to make his mark in the mainstream better-to-bridge dress market. The day dress collection, which opened this month for summer delivery, will wholesale for $50 to $110. It will be sold under a new label called Geronimo. The prices for the new line are about half of the tags for the signature collection. DiGeronimo, who is a partner in the business with Greg St. Onge, said he'd be happy with $1 million in sales for the Geronimo line in 1995. The collection business generated $750,000 in 1994. The initial dress line features sporty, casual dresses such as T-shirt styles and tennis dresses done in cotton fabrics, including piqué, printed shirtings and knit jersey.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)