SAKS WILL RENAME OUTLETS, READIES UNIT IN CALIFORNIA MALL

NEW YORK--Saks Fifth Avenue has a new name for its outlets: Off 5th--Saks Fifth Avenue Outlet, and it plans to open a 25,000-square-foot outlet in the Great Mall of the Bay Area, Milpitas, Calif., in August.
Saks currently uses the Clearinghouse moniker for its eight outlet stores. However, Joseph Moore, senior vice president and director of the outlet division, said the company determined that Off 5th "better conveys the fashion message that has always been the trademark of our full-line Saks Fifth Avenue stores." Lettering for the Off 5th part of the logo will be twice as large as the Saks Fifth Avenue Outlet lettering.
Saks outlets feature American and European women's and men's apparel, footwear and accessories. The merchandise, from Saks stores, the company's Folio catalogs and direct purchases from manufacturers, is discounted 40 to 75 percent below original prices.
The closest regular Saks store to the Great Mall is the Union Square flagship in San Francisco, which is 50 miles away.
As reported, Saks has found its Clearance stores to be very successful and is planning to open one in Manhattan. Sources said it could open on lower Sixth Avenue in the stretch formerly known as Ladies Mile.

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