NATIONAL SWIMWEAR MONTH: To excite consumers about shopping for swimsuits, the Swimwear Manufacturers' Association and DuPont will launch the first annual National Swimwear Month in April. "We want to be consumer-driven," said Howie Greller, president-elect of SWIM and executive vice president of Beach Patrol Inc., who is spearheading the campaign. "People are chronic complainers about the pain of buying a swimsuit. We also want to motivate them to go out and buy earlier in the season." The $180,000 promotion is built around Cathy, the comic strip character created by Cathy Guisewite. Point-of-sale materials will be available free to retailers, including posters and banners featuring Cathy and her search for the ideal swimsuit. Retailers can also buy a Swimsuit Survival Calendar at 85 cents each, to be offered to consumers free with purchase. The calendar, which will run from April to March, will offer such tips on how to find the best-fitting suit. All material will carry a logo of a woman in a swimsuit. Greller said that he is sending out information kits to about 2,500 retailers. So far, Macy's West and Rich's have committed to distributing the calendars, he said. Vendors are expected to participate with retailers for in-store events. SWIM and DuPont have also produced a three-part video series, featuring model Lucky Vanous, known for his Diet Coke commercials. The video, which offers trend forecasts, is being aired this month on local TV stations throughout the country.
WONDERBRA SPLASH: Wonderbra Swimwear made its entrance into New York Tuesday on three models in a 35-foot racing boat that pulled into the dock of The Water Club on Manhattan's East River. According to officials at Sara Lee Foundations, maker of Wonderbra, the padded push-up has become the number-one-selling bra in the U.S. since its introduction here in May 1994. The push-up swimwear of nylon and Lycra spandex is comprised of two styles: a one-piece maillot and a bikini. Each style has a scalloped neckline and features a built-in bra that enhances cleavage. Suggested retail for the maillot is $70; the bikini is $60.
COMANECI DOES DANSKIN: Nadia Comaneci, five-time Olympic gold medalist in gymnastics, has signed a multiyear agreement with Danskin Inc. to endorse bodywear, legwear and athletic footwear under the Danskin name. Mary Ann Domuracki, president of Danskin, said Comaneci will be a "fine addition to our Team Danskin family of athletes."
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)