WARNER BROS. TO OPEN A STORE IN N.Y.'S WORLD TRADE CENTER
Byline: David Moin
NEW YORK--Warner Bros. in May will open a 9,865-square-foot store in the World Trade Center and has a new marketing executive to keep the rapidly expanding chain visually exciting. Terron Schaefer, a former Macy's West senior vice president, has been named senior vice president of worldwide marketing for the Studio Store division of Warner Bros. Consumer Products. It is a new post. Schaefer will supervise visual presentation, including windows and in-store displays, advertising, sales promotion, direct marketing and public relations. He reports to Peter Starrett, president of the Studio Stores division. Warner's 30,000-square-foot, three-level flagship, the chain's largest unit, opened on Fifth Avenue and 57th Street in 1993 and has emerged as one of the city's most popular retail draws, particularly among tourists. It features huge cartoon and superhero displays, including Superman and Bugs Bunny, a high-definition TV featuring clips from Warner movies and touch-screen video games. The downtown store, Warner's second in Manhattan, will also be rigged with bold visuals, but to a lesser degree, as it's one-third the size of the uptown store. The one-level unit at 330 World Trade Center Concourse will have the same merchandise categories as the uptown store, but in less depth. The chain operates 115 stores in the U.S. and has nailed down 17 sites where units will open this year, though more locations are being explored. Prior to Macy's West, Schaefer held senior marketing positions at Galerias Preciados in Madrid, Harrods in London and Bloomingdale's. He also held key marketing positions at the Hill, Holliday Advertising Agency.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast