CAMPBELL MITHUN ESTY NAMED NEW AD AGENCY FOR KMART

NEW YORK--After a five-month search, Kmart Corp. on Monday named Campbell Mithun Esty as its new advertising agency.
The discounter said the Minneapolis-based CME will develop an "umbrella theme and advertising programs that help to build store traffic and support store-wide promotions." CME clients include Borden, ConAgra and General Mills.
A new campaign is expected to begin in the fall and include both print and electronic media, Kmart said in a statement. Kmart's ad billings are estimated at $125 million to $175 million.
Ross Roy Communications, Kmart's former agency, declined to participate in an account review that began last November. BBDO/New York and Ally & Gargano Inc. participated in the final review.

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