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TYLER'S NEW IDEAS: Although he's known for his pricy, well-tailored jackets that retail for well above $1,000, Richard Tyler and his wife and business partner, Lisa Trafficante, are planning to produce a lower-priced diffusion line.
"We came away from Anne Klein realizing that there was a customer for Richard's designs at a lower price point," said Trafficante, referring to her husband's stint as designer of the Anne Klein line. She said the line would start to be produced "as soon as we find the right manufacturer." She noted that the company, Tyler Trafficante, is also "talking to people" about doing a fragrance.

GIRBAUD TO SHOW IN N.Y.: French sportswear designers MarithA & Francois Girbaud will present a runway show of their Spqrcity collection in the Josephine Pavilion at Bryant Park in New York at 3 p.m. on April 6.
The show is part of Girbaud's move to increase its U.S. business. It will be the American debut of Spqrcity, which is a directional youth-oriented line that features materials and fabrics drawn from activewear. Spqrcity has been shown in Paris for four years. Girbaud is not showing in Paris this season "We consider ourselves an international company, and it was time to branch out," said a spokeswoman for the company in New York.

NEW FOR TWO: Wendy Chivian has been given the title of vice president of sales for Anne Klein II. Chivian, who has been national sales director, had been handling the responsibilities of the post, which has been empty for about a year.
She will continue to report to Marilyn Kawakami, president of Anne Klein II and A Line, and will be responsible for the misses', petite and dress divisions of the sportswear company.

MOVES ON SA: Howard Epstein has been named vice president of sales at the Cynthia Steffe and Francess & Rita divisions of Cynthia Steffe. He takes over the duties formerly handled by Lawrence Lessne, who was president of sales. Lessne was named president of Bonaventure Textiles USA, succeeding Glen Palmer, who last year went over to Liz Claiborne Inc. as president of Collection.
Epstein will be based at Steffe's New York office and will report to Richard Roberts, president of the company. Epstein had been president of Kenar Sportswear for 11 years. He will be responsible for all U.S. sales for both sportswear collections as well as for Steffe's new international sales division.
At Bonaventure, Lessne will be responsible for supervising all aspects of its women's collections and spearheading the launch of Kenzo Studio, which includes sales, marketing and merchandising. Besides Kenzo Studio, Bonaventure's collections consist of Jessica Tierney and Laura and Jayne.

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