WHAT'S HAPPENING

Byline: B.L.

Opening festivities on Friday, Feb. 3 at 9 a.m., featuring the Georgia State Brass Ensemble, as well as special effects by Classic Fireworks.
The 10th anniversary party, Sunday night, Feb. 5 at Underground Atlanta, which normally closes on Sunday evenings, will feature a "taste of Underground" restaurants. Ann Keusch, Communications & Show Management's director of trade show services, says there will be musical entertainment as well, including country, blues and jazz.
The "Super Stack" promotion, which the Super Show calls "the largest stack of sports products ever." Products are being gathered from the show's exhibiting manufacturers for donation to Hospitality Helping Hands, a part of Hands On Atlanta, and to the Atlanta Community Food Bank. The Food Bank, says Keusch, will disperse the sports products to needy recreation programs.
The "Super Stack," valued at thousands of dollars, will be turned over to the two charities at 5 p.m. on Feb. 3. Atlanta mayor, Bill Campbell, will accept the gift.
Pat Summerall, football play-by-play announcer, is the speaker at the annual industry breakfast Saturday, Feb. 4, 8 a.m. to 10 a.m. in the Omni ballroom. The breakfast, which has a $15 admission, also will feature a historic video recapping the growth of The Super Show and the sports product industry over the past 10 years, and the SGMA will present its first annual "SGMA Heroes" award, which honors the "unsung heroes" of sports who have made an impression in their fields, primarily in their local communities.
The Super Show will hand out "benefits" cards to buyers, financial analysts, and the media to use around the show to enter users in drawings for prizes and at restaurants for credit on meals next year. Keusch describes it as a pink plastic card similiar to a credit card, with a strip on the back for scanning. The more often it is scanned at exhibitor booths, the more likely a user is to win a prize.
Prizes include 20 trips--resort weekends and cruises to such places as Mexico and the Bahamas; as well as tickets to athletic events and dinners at local restaurants. l The commemorative poster this year features the Olympic sport of track and field. This is The Super Show's fifth in a series of posters commemorating various sports designed by sports artist Bryan Robley. It sells for $8, with proceeds going to the SGMA-sponsored charity, Sports United Against Drugs.
For the media, The Super Show is introducing an electronic press kit, a set of floppy disks with up to 500 press releases from show exhibitors.

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