ARDEN COMBINES MARKETING EFFORTS INTO SINGLE GROUP
NEW YORK--Elizabeth Arden has put its marketing development, global marketing and retail marketing units under a single umbrella called the marketing group. It will be headed by Ron Rolleston, executive vice president of marketing at Arden and vice president of business development for the Prestige Personal Products division of Unilever, Arden's parent. As part of the realignment, Victoria Connell was named vice president of marketing, with responsibility for all treatment, makeup and fragrance products carrying the Arden name. She had been vice president of marketing development for makeup and skin care. Clare Cain, who had been vice president of marketing development for fragrances, was named vice president of marketing for Arden's American fragrance brands, while Tom Moloney, who had been vice president of global marketing, was named vice president of global media and market research, taking responsibility for the firm's European fragrance licenses. In addition, Brian Talbot, formerly corporate controller, was named global marketing controller, and John Cullen, who was marketing planning director, was named marketing director for the Asia/Pacific region. All the appointees will report to Rolleston. Connell and Cain had previously reported to Joseph Spellman, executive vice president of development and creative services, who reports to Kim Delsing, Arden's president and chief executive officer. Connell and Cain will continue to work on product development with Spellman, whose duties have not changed, according to an Arden spokeswoman. Connell and Cain have added marketing responsibilities, which is why they report to Rolleston, she said, adding that Spellman remains in charge of all product development. Last August, Arden reshuffled its sales forces and offered early retirement to 104 employees. So far, 57 have accepted.
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