ADIDAS IN NORWAY: Adidas, the Herzogenaurach, Germany-based fitness company, will launch a major line of women's workout products in Oslo, Norway, on May 6. The line will stretch across all of the German...
ADIDAS IN NORWAY: Adidas, the Herzogenaurach, Germany-based fitness company, will launch a major line of women's workout products in Oslo, Norway, on May 6. The line will stretch across all of the German company's product categories of apparel and footwear, a spokesman said. The launch will take place at the annual Grete Waitz Women's Race in Oslo, which is expected to attract more than 50,000 runners this year. Adidas is the main sponsor for this event, which is the world's largest single sporting event for women.
COLE'S NEWT SUIT: Swimsuit designer Anne Cole is tapping into the conservative political trend, with a classic style lingerie maillot in "Republican" red that offers more leg coverage than her other designs. She calls it the "Newt suit," named after the Speaker of the House. "There is all this talk about conservative family values, so I figured I'd like to incorporate that in my line," said Cole, adding that the suits, which carry a wholesale price of about $32, will be in stores by November. Cole said she wasn't sure about marketing plans for the design, adding that it was premature.
BOXING VICTORIA: Everlast World's Boxing Headquarters Corp., which makes activewear for use in and out of the boxing ring, is involved in some legal sparring with Victoria's Secret Stores Inc. over the Everlast trademark. In papers filed in Manhattan Federal Court, Everlast charged Victoria's Secret with using the Everlast bow tie-like mark on the waistband of activewear sold at the company's stores and through its catalogs. "Purchasers have been and will be confused as to the true source" of the goods, Everlast said in its complaint. Everlast wants to bar Victoria's Secret from using the mark and is asking the court for unspecified actual damages and $10 million in punitive damages. Victoria's Secret referred queries to its parent company, The Limited, where a spokesman did not return phone calls.
THE FINALS BRANCHES OUT: The Finals, the competitive swimwear resource, is expanding into the contemporary market with a label called Ankhka. Ankhka, which means "everlasting life" in Egyptian hieroglyphics, will be in department and specialty stores by the end of November. It is expected to generate about $2 million in sales its first year, with plans to double that volume the following year, according to Christine Jampolsky, sales director. Ankhka will offer one- piece and two-piece suits in pearlized Lycra spandex and will emphasize coverage, highlighting boy-leg styles and high neck lines, Jampolsky said. "We want to be fashion-forward, not racy," said Jampolsky, noting that the line will have an evening wear feel, with an emphasis on velvet and satin. The collection is being designed by Melissa Lee Schwartz, who came from the bodywear firm Jacques Moret. Ankhka, wholesaling from $25 to $30, will be more expensive than The Finals line, which carries an average wholesale price of $20. The Finals is expected to generate sales of $7 million for the 1995 year, ending in June.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)