IRVIN'S PEACE SHIRT: Michael Irvin, star receiver for the Dallas Cowboys, is trying his hand at a new business. He and some friends have teamed up to market a line of T-shirts, sweatshirts, hockey jerseys, bandannas, caps and logos printed with a peace sign brushed in a Chinese calligraphic style.
Some styles will have phrases in addition to the logo such as "peace, love and rock and roll," and "peace, love and funky vibes."
Dubbed Masterpeace Ragz, the sportswear will be introduced this week at the International Apparel Mart in Dallas. Wholesaling from $8.25 for a T-shirt to $36 for a hockey jersey, the line will be sold to sporting goods stores and retailers who cater to juniors via a national network of sales representatives. The corporate name is TC3, LLP, and Irvin's partners are Dallas oilman and investor Blake Davenport, ex-Cowboy Alfredo Roberts, and Ricky Talkington who also designed the logo.
First year sales are reportedly expected to exceed $2 million.
Irvin says he's trying to get a message to disadvantaged teenagers who are angry with the world and have no belief in themselves. "Nowadays, slavery is over and the only master is yourself," asserts Irvin, 29, who grew up impoverished in Fort Lauderdale and is now a millionaire. "If you can master peace within yourself, then you can deal with peace without and throughout--and that's the only way." TC3 also has plans for a T-shirt line called No Bull-All American Cowboy Gear.

BLUE PLATE SPECIAL: Blue Plate, a better junior line and a division of Simonia Fashions, opened three weeks ago and already has a test order from Macy's. The line includes separates and dresses in wovens and knits.
"The line is forward and hip and will appeal to a contemporary customer as well as juniors because it's sized extra small through large," said Donald Nowakowski, vice president of sales.
It will be produced in India at Simonia's own factories, and the first delivery is scheduled for May 30. Sweater prices average $25 wholesale, short skirts are $14 to $15, long skirts are $24 to $28, and tops are $9.75 to $12.75.
Nowakowski is estimating a first-year volume of $3 million to $5 million. The company is based at 525 Seventh Ave. in New York.NEW AT UNIONBAY: Belinda Hamilton has been named vice president of sales for UnionBay Juniors, a Los Angeles-based division of Seattle Pacific Industries. She replaced Patricia Greco, who left the company. Hamilton was a vice president at Los Angeles junior sportswear firm LEI and earlier was in retailing with May Co. and The Broadway stores. She reports to Mary Wilberding, senior vice president of UnionBay.

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