NICOLE MILLER LABEL TO BOAST OF N.Y.C. ORIGIN

Byline: Arthur Friedman

NEW YORK--Nicole Miller has a New York agenda.
The designer has updated her label for fall, putting the words "New York City" below her signature. She said she wants her customers to know that her designs are made right down the street from her showroom, "at competitive prices."
Bud Konheim, president and a partner in the firm with Miller, said the company had manufactured in Hong Kong, but moved production to New York in 1988.
"We realized that the time involved to correct production problems overseas was not cost effective," Konheim said. "Plus, the lead time needed to produce overseas inhibited our ability to offer the stores fresh merchandise and keep control over our production costs and quality."
Konheim said the label change is also intended to promote a favorite project of his, a "Made in New York" marketing campaign, in conjunction with the Greater Blouse Skirt & Undergarment Association, a Chinatown contractor group, and with the city's Department of Business Services.
In a recent interview, Mayor Rudolph Giuliani of New York endorsed the plan.
"If we're manufacturing here successfully, other high-end companies and retailers should as well," Konheim said. "The tourists that visit our two stores in New York react to the 'Made in New York' care label. If we can get retailers to realize the benefits of manufacturing here and the sales potential of the label, then we'll be helping the manufacturing and retail industries."
The new label will begin appearing in stores in September.

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