DONNA KARAN COLLECTION SHOP TO OPEN AT HARRODS IN MARCH

Byline: Lisa Lockwood

NEW YORK--The Donna Karan Co. is shifting its presence in London.
A 1,800-square-foot Donna Karan Collection shop will open at Harrods in London on March 11. It's the first time Harrods will carry the Collection. It will be on the first floor in the International Room, complete with signature gold screens, parchment walls and black lacquer floors.
In addition, the DKNY shop at Harrods will be expanded from 1,500 square feet to 2,500 square feet. The DKNY shop is in the store's Contemporary Room, and will aim for the mood of New York street life with oversized scaffolding and bleachers with video screens and street signs.
The shops at Harrods will be managed by Mocobs UK Ltd. for Collection and Jocobe UK Ltd. for DKNY. The companies are affiliates of the Singapore-based Club 21 Group, headed by Christina Ong.
Club 21 Group is the principal distributor of the main product lines for the Karan firm in England. Ong also operates the DKNY freestanding superstore on Old Bond Street and will open a freestanding Collection store on Bond Street in spring 1996.
DKNY and Collection are no longer being carried at Harvey Nichols, said Steven Ruzow, president and chief operating officer of the Donna Karan Co.
DKNY is also distributed to Selfridge's, which has a 1,500-square-foot shop. Browns, Karan's first account in London, continues to buy Donna Karan and DKNY directly from the New York office, said Ruzow.

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